As a small business or “solopreneur”, it’s hard not to be dazzled by the array of “free” tools available at your digital fingertips. But “free” has a hidden price and sometimes it takes thousands of hours or a large chunk of revenue to figure things out. Many of us learned these lessons the hard way…
Tag Archive: Virtual Branding
Virtual Branding – Part 1: Are You Missing the Party?
I find the new social media world fascinating. But what I find even more fascinating is people’s reaction to it. There are a couple of things that are pretty clear about this new area. Its redefining the definition of personal (and in many cases, professional) privacy. There are lots of people leveraging it in today’s…
