Twitter is one of the most important social media channel in United States with over 140 million active users. Weibo is considered as twitter’s equivalence in China. There are several Chinese micro-blogging websites. Sina Weibo is the most popular one among them. Unlike Twitter, Sina Weibo, which was launched in 2009, is not the first…
Tag Archive: Social Media
Social media – Is it a business tool or a kid’s toy?
It’s hard to go anywhere these days without bumping into social media in one form or the other. Many business leaders feel the urgency to understand the concept, but they are also trying to understand the real business value. As a leader, it’s up to you to spot the trends that give your business a…
Creating a Digital Strategy for Your Small Business (and how not to go nuts with all the options available)
As a small business or “solopreneur”, it’s hard not to be dazzled by the array of “free” tools available at your digital fingertips. But “free” has a hidden price and sometimes it takes thousands of hours or a large chunk of revenue to figure things out. Many of us learned these lessons the hard way…
Teaching Digital Marketing to the Next Generation of Practitioners
Earning an accredited MBA online can expose you to the latest tools in digital marketing if you use the right resources. However, professors need to avoid assuming that their students who have grown up with the medium are also experts in how the Internet works. They also need to focus less on the tools for…
Reducing data privacy risks by adopting a service-mentality
In today’s technology-driven world; privacy professionals – particularly in regulated industries – have a unique and difficult challenge. Data, of all sorts, is the basis for much of the economy today and data use is evolving as new technologies are continuously introduced to the market. It is more than daunting to determine the best approach…
Keeping up with the endless fire hose of data – how do you remain current and relevant online?
As today’s business students prepare for their future careers, new professions are opening up in social media even in the most mainstream businesses. Companies, eager to create an “online brand presence”, clearly understand the need for educated resources who are comfortable online whether its developing and/or managing social media sites, online communities, blogs, podcasts, video…
Social media, virtual networking and the gender advantages
I spoke with many interesting, smart people last week who are struggling with the whole social media, virtual networking thing. These people are small business owners, consultants, corporate citizens and people in “transition” (the new PC term for professionals currently between jobs). They are men and women, mostly over 40 who are trying to understand…
Social networking, data privacy and learning to live with risk
I read a disturbing article in the New York Times this weekend regarding the use of social networking to exact justice (or revenge?) on individuals. NPR’s On The Media also picked up the story. Dubbed “human-flesh search engines” or “renrou sousuo yinqing”, these tools of vigilante justice are tacitly overlooked, perhaps even encouraged, by the Chinese…
Social media, technology, the future of communication and the new normal
I had a conversation with one of my favorite three-year-olds this Saturday. He called me from his parents’ cell phone to ask me if I wanted to Skype with him to talk about my upcoming visit. He wanted to discuss his plans for my stay. Looks like I’m going to be watching a lot of…
The age we live in: ignoring customers has a business cost that’s getting bigger by the minute
I listen to NPR all the time and one of my favorite shows is Marketplace Money . These folks are smart, savvy and easy to understand – it’s a great place to catch up on my financial news and hear what’s up in the consumer market. This weekend, they ran their normal “Getting Personal” segment…
