Tag Archive: marketing

The age we live in: ignoring customers has a business cost that’s getting bigger by the minute

I listen to NPR all the time and one of my favorite shows is Marketplace Money .  These folks are smart, savvy and easy to understand – it’s a great place to catch up on my financial news and hear what’s up in the consumer market.  This weekend, they ran their normal “Getting Personal” segment…

Social Media: forget the tool, focus on the big picture

My father got my announcement about our new website the other day – www.sophiathinkconsulting.com and he immediately shot back a link http://www.marketwatch.com/story/join-my-im-bitter-about-twitter-club-2009-07-29?siteid=nwtpm to indicate his opinion of social media. And while I appreciate the blog topic which contends that investing financially in Twitter at this time is risky business, I think my father is missing…

Virtual Branding – Part 1: Are You Missing the Party?

I find the new social media world fascinating. But what I find even more fascinating is people’s reaction to it. There are a couple of things that are pretty clear about this new area. Its redefining the definition of personal (and in many cases, professional) privacy. There are lots of people leveraging it in today’s…