Tag Archive: brand strategy

Social Media: forget the tool, focus on the big picture

My father got my announcement about our new website the other day – www.sophiathinkconsulting.com and he immediately shot back a link http://www.marketwatch.com/story/join-my-im-bitter-about-twitter-club-2009-07-29?siteid=nwtpm to indicate his opinion of social media. And while I appreciate the blog topic which contends that investing financially in Twitter at this time is risky business, I think my father is missing…