As a small business or “solopreneur”, it’s hard not to be dazzled by the array of “free” tools available at your digital fingertips. But “free” has a hidden price and sometimes it takes thousands of hours or a large chunk of revenue to figure things out. Many of us learned these lessons the hard way…
Category Archives: Virtual Branding
Teaching Digital Marketing to the Next Generation of Practitioners
Earning an accredited MBA online can expose you to the latest tools in digital marketing if you use the right resources. However, professors need to avoid assuming that their students who have grown up with the medium are also experts in how the Internet works. They also need to focus less on the tools for…
Building a professional network that works for you
Networking is a necessary part of a professional career today. The data tells us that the majority of people searching for new jobs find the best positions through their network connections. It’s also how we learn about new opportunities, expand our world view, and see new possibilities. Networking is also the best way to get…
Social media, virtual networking and the gender advantages
I spoke with many interesting, smart people last week who are struggling with the whole social media, virtual networking thing. These people are small business owners, consultants, corporate citizens and people in “transition” (the new PC term for professionals currently between jobs). They are men and women, mostly over 40 who are trying to understand…
The age we live in: ignoring customers has a business cost that’s getting bigger by the minute
I listen to NPR all the time and one of my favorite shows is Marketplace Money . These folks are smart, savvy and easy to understand – it’s a great place to catch up on my financial news and hear what’s up in the consumer market. This weekend, they ran their normal “Getting Personal” segment…
Social Media: forget the tool, focus on the big picture
My father got my announcement about our new website the other day – www.sophiathinkconsulting.com and he immediately shot back a link http://www.marketwatch.com/story/join-my-im-bitter-about-twitter-club-2009-07-29?siteid=nwtpm to indicate his opinion of social media. And while I appreciate the blog topic which contends that investing financially in Twitter at this time is risky business, I think my father is missing…
Virtual Branding – Part 1: Are You Missing the Party?
I find the new social media world fascinating. But what I find even more fascinating is people’s reaction to it. There are a couple of things that are pretty clear about this new area. Its redefining the definition of personal (and in many cases, professional) privacy. There are lots of people leveraging it in today’s…
