Twitter is one of the most important social media channel in United States with over 140 million active users. Weibo is considered as twitter’s equivalence in China. There are several Chinese micro-blogging websites. Sina Weibo is the most popular one among them. Unlike Twitter, Sina Weibo, which was launched in 2009, is not the first…
Category Archives: Social Media
So you think you want a career in the new digital marketplace
Whether you are a first time college student or a seasoned professional in career transition, the digital world is designing jobs every day that didn’t existed 12 to 24 months ago. In a job starved economy this is a pretty appealing prospect for anyone looking to remain professionally viable long-term and particularly interesting for students…
Social media – Is it a business tool or a kid’s toy?
It’s hard to go anywhere these days without bumping into social media in one form or the other. Many business leaders feel the urgency to understand the concept, but they are also trying to understand the real business value. As a leader, it’s up to you to spot the trends that give your business a…
Creating a Digital Strategy for Your Small Business (and how not to go nuts with all the options available)
As a small business or “solopreneur”, it’s hard not to be dazzled by the array of “free” tools available at your digital fingertips. But “free” has a hidden price and sometimes it takes thousands of hours or a large chunk of revenue to figure things out. Many of us learned these lessons the hard way…
Teaching Digital Marketing to the Next Generation of Practitioners
Earning an accredited MBA online can expose you to the latest tools in digital marketing if you use the right resources. However, professors need to avoid assuming that their students who have grown up with the medium are also experts in how the Internet works. They also need to focus less on the tools for…
Reducing data privacy risks by adopting a service-mentality
In today’s technology-driven world; privacy professionals – particularly in regulated industries – have a unique and difficult challenge. Data, of all sorts, is the basis for much of the economy today and data use is evolving as new technologies are continuously introduced to the market. It is more than daunting to determine the best approach…
Keeping up with the endless fire hose of data – how do you remain current and relevant online?
As today’s business students prepare for their future careers, new professions are opening up in social media even in the most mainstream businesses. Companies, eager to create an “online brand presence”, clearly understand the need for educated resources who are comfortable online whether its developing and/or managing social media sites, online communities, blogs, podcasts, video…
New technology and its impact on productivity in the workplace
Feeling overwhelmed by the pace of change these days? Not surprising. We’re surrounded by technology that drives our global economy and it is pretty overwhelming as the pace of innovation accelerates. Add smart phones, netbooks, and iPads which detach us from our desks and keep us permanently connected 24-hours a day, 7-days a week. Layer…
Social media, virtual networking and the gender advantages
I spoke with many interesting, smart people last week who are struggling with the whole social media, virtual networking thing. These people are small business owners, consultants, corporate citizens and people in “transition” (the new PC term for professionals currently between jobs). They are men and women, mostly over 40 who are trying to understand…
Social networking, data privacy and learning to live with risk
I read a disturbing article in the New York Times this weekend regarding the use of social networking to exact justice (or revenge?) on individuals. NPR’s On The Media also picked up the story. Dubbed “human-flesh search engines” or “renrou sousuo yinqing”, these tools of vigilante justice are tacitly overlooked, perhaps even encouraged, by the Chinese…
