It’s hard to go anywhere these days without bumping into social media in one form or the other. Many business leaders feel the urgency to understand the concept, but they are also trying to understand the real business value. As a leader, it’s up to you to spot the trends that give your business a…
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Creating a Digital Strategy for Your Small Business (and how not to go nuts with all the options available)
As a small business or “solopreneur”, it’s hard not to be dazzled by the array of “free” tools available at your digital fingertips. But “free” has a hidden price and sometimes it takes thousands of hours or a large chunk of revenue to figure things out. Many of us learned these lessons the hard way…
Teaching Digital Marketing to the Next Generation of Practitioners
As a professor at Bentley University, I have so much fun working with the next generation of digital marketers. Based on this experience, here are some tips for educators interested in designing dynamic digital marketing curriculum for their institutions. 1. Just because the students consider themselves “digital natives” doesn’t mean they know anything useful about…
Transitioning to Remote Work From Traditional Work – What’s the Difference?
You are considering the option to join a virtual team and make the transition to working remotely – or maybe you are being asked to do so because of changes in your company/industry. Scary, right? Well not really if you take the following tidbits of advice offered by the virtual worker community. We’ve spoken with…
Reducing data privacy risks by adopting a service-mentality
In today’s technology-driven world; privacy professionals – particularly in regulated industries – have a unique and difficult challenge. Data, of all sorts, is the basis for much of the economy today and data use is evolving as new technologies are continuously introduced to the market. It is more than daunting to determine the best approach…
Creating effective governance for social media and social networks in regulated business environments
New social technologies have become part of the mainstream and they will clearly impact the privacy landscape for the foreseeable future. However, the web 2.0 world is very much the wild, wild West with technology advances far outstripping existing consumer protections and regulatory statues. While we are strong advocates of the use of these tools…
Keeping up with the endless fire hose of data – how do you remain current and relevant online?
As today’s business students prepare for their future careers, new professions are opening up in social media even in the most mainstream businesses. Companies, eager to create an “online brand presence”, clearly understand the need for educated resources who are comfortable online whether its developing and/or managing social media sites, online communities, blogs, podcasts, video…
Work-arounds – why do we tolerate them?
I have had two experiences recently that left me scratching my head. This summer I flew to London on Virgin Atlantic…a nice enough airline – for an airline. As I was checking in, I was informed my carry-on was too heavy and I needed to remove some of the weight. The counter person watched me…
New technology and its impact on productivity in the workplace
Feeling overwhelmed by the pace of change these days? Not surprising. We’re surrounded by technology that drives our global economy and it is pretty overwhelming as the pace of innovation accelerates. Add smart phones, netbooks, and iPads which detach us from our desks and keep us permanently connected 24-hours a day, 7-days a week. Layer…
Building a professional network that works for you
Networking is a necessary part of a professional career today. The data tells us that the majority of people searching for new jobs find the best positions through their network connections. It’s also how we learn about new opportunities, expand our world view, and see new possibilities. Networking is also the best way to get…