It’s hard to go anywhere these days without bumping into social media in one form or the other. Many business leaders feel the urgency to understand the concept, but they are also trying to understand the real business value. As a leader, it’s up to you to spot the trends that give your business a…
Monthly Archives: November 2011
Creating a Digital Strategy for Your Small Business (and how not to go nuts with all the options available)
As a small business or “solopreneur”, it’s hard not to be dazzled by the array of “free” tools available at your digital fingertips. But “free” has a hidden price and sometimes it takes thousands of hours or a large chunk of revenue to figure things out. Many of us learned these lessons the hard way…
